STILL BUILDING. STILL CONNECTING.Same Nicolas.
New address.
The profile is independent.
The ambition is familiar.
Independent profile
Nicolas Finet
Good to see you here.
Co-founder & CEO at Sortlist.
Building products that help businesses grow.
Belgium · Contact info
Previously followed by 13,000 people on LinkedIn.
The conversation continues here.
↳No connection request needed.
We can skip straight to the conversation.
About
The person behind the profile
I’m Nicolas Finet, a Belgian entrepreneur, co-founder of Sortlist and its CEO since June 2025. Since 2014, I’ve been working on a simple question: how do you help a business meet the right people to grow?
At first, that meant finding the right agency. Today, it also means spotting relevant business opportunities and starting a useful conversation at the right time. That’s the thread connecting my work at Sortlist and Overloop.
I spend my days building products, working with our teams and thinking about B2B growth. I share what I learn about entrepreneurship, management and AI, including the attempts that didn’t work. Those tend to make the more useful conversations.
EntrepreneurshipB2B growthArtificial intelligenceManagement
Experience
The work behind the job titles

Co-founder & CEO
Sortlist
CEO since June 2025 · Co-founder since 2014
Four of us started Sortlist to help businesses find the right agencies and service providers. After years focused on marketing and growth, I took on the CEO role to lead the next chapter.
Read about the leadership transition ↗

Building Overloop within Sortlist
Overloop
Acquired by Sortlist in December 2025
We’re building B2B prospecting around intent signals: identify relevant prospects, understand why they matter now, and reach out with context through email and LinkedIn. Max is part of the Overloop offering.
Read the acquisition announcement ↗
Education

Solvay Brussels School
Master’s in Business Engineering · 2008 to 2013
Management studies with a focus on marketing. Followed by a fairly demanding education in actually running a company.
What I’m building

Sortlist
The right partnerHelping businesses find the right agency or service provider, and helping great agencies meet their next clients.
Explore Sortlist ↗
Overloop
The right momentFrom intent signals to relevant conversations: contextual email and LinkedIn prospecting for B2B teams, with Max as part of the offering.
Explore Overloop ↗
Featured
Podcast interviews · In French
The easiest way to get to know me? Listen to a conversation. These go a little deeper than a headline.
01
DONNE LE RYTHME Episode 59
Twelve years of Sortlist, unfiltered.
Fundraising, difficult decisions, becoming CEO and finding the energy to keep building.
02
MÉTRO, BOULOT, FINITO Episode 65
Hire people who are better than you.
Learning to lead, evolving as a manager and building a team that helps the business grow.
Listen to the episode ↗
03
LIVING THE QUEST Episode 29
Becoming the best version of yourself.
Ambition, energy, family and the freedom to find your own way of being an entrepreneur.
Find the episode ↗
A SMALL CHANGE OF ADDRESSPersonal profile update
About my LinkedIn profile.
LinkedIn’s decision to remove my personal profile was connected to my role at Overloop. I’ve given that profile a home of its own, so the people I’ve met there, and anyone looking me up for the first time, can find my work, my experience and a way to get in touch.
The idea is familiar: a photo, a little background and something useful to talk about. This version just comes without a connection request. Or a notification about someone else’s work anniversary.
If we were connected: good to see you again.
If we haven’t met: welcome. The introduction starts here.
A few things you might be looking for
Where can I find Nicolas Finet without LinkedIn?
This is my personal website. You can find my experience, current projects, podcast interviews and contact links here. You can also find me on X as @nifinet.
What was Nicolas Finet’s LinkedIn profile?
My personal LinkedIn profile was linkedin.com/in/nifinet. This independent website is now the place to find my professional background and the projects I’m working on.
What does Nicolas Finet do?
I’m the co-founder and CEO of Sortlist. My work focuses on business growth, connecting companies with agencies, and developing Overloop’s B2B prospecting offering, which includes Max and intent signals.
Is this website affiliated with LinkedIn?
No. This is Nicolas Finet’s personal website. It uses familiar professional-profile conventions, but it is independent and is not affiliated with or endorsed by LinkedIn.